How To Find Low Quality Pages For Your Website

Serpstat

Quality content is one of the most crucial ranking factors.

If your site has, say 10 pages, of high quality and some other pages of low quality then the low-quality pages negatively affect the rankings of the high-quality pages.

It is really important, then, to have all the website pages of high-quality.

In this post today, I will show you the way to figure out the pages of low quality so that you can improve them and gain higher rankings. Let's get started.

1. Duplicate Content

Check for the pages having duplicate content. If two different pages of your website have the same content and theme then both of them will be considered low-quality pages.

What's worse is that Google will likely de-index those pages.

To figure out if Google has de-indexed your web pages, head over to search console, go to sitemaps and click on index coverage. 

How can you fix this?

Consider merging those pages or put a canonical tag.

2. Orphan pages

Orphan pages are those which aren't linked anywhere from the site. They are just stand-alone pages. You can perform SEMRsuh's site audit and it will show you if there are any orphan pages in your site.

Once you find some orphan pages, link to them from a different and relevant page.

3. Low Word Count

Now there's not any particular optimal word length but you should aim for at least 300 words.

The more words you use, the more context it has and search engines can understand it easily.

4. Too many hyperlinks

Now having hyperlinks in the content is good but if you are using too many of them, you would probably want to reduce their count.

Too many hyperlinks in the content make it look fishy and spammy to Google. Besides, this is not good for the user experience too.

5. Stuffed keywords

Using keywords sparsely is good. I usually keep 1 or 2 keywords per 300 words. But keywords should be put in a way that it blends well with the content. Otherwise, if you are talking about shoes and putting keywords for something entirely different is not going to help. 

Always remember, it is not about keywords, it is about context.

6. PageSpeed Score

PageSpeed is really an important factor. Having a page with a low PageSpeed score is not good at all. Ask your developers to optimize the page well for the speed.

Check the PageSpeed tool from Google.

7. Non-Organised Content

If your webpage talks about multiple things or multiple subtopics, use H1 tags to do that. 

Both users, as well as search engines, prefer organized content over non-organised one.  


Optimize your page for mobile. If it is not then it is a low-quality page.

Check mobile usability here.


Good Luck!

Comments

Popular posts from this blog

Uncovering Search Secrets From Google Patents — 1