Posts

How To Find Low Quality Pages For Your Website

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Quality content is one of the most crucial ranking factors. If your site has, say 10 pages, of high quality and some other pages of low quality then the low-quality pages negatively affect the rankings of the high-quality pages. It is really important, then, to have all the website pages of high-quality. In this post today, I will show you the way to figure out the pages of low quality so that you can improve them and gain higher rankings. Let's get started. 1. Duplicate Content Check for the pages having duplicate content. If two different pages of your website have the same content and theme then both of them will be considered low-quality pages. What's worse is that Google will likely de-index those pages. To figure out if Google has de-indexed your web pages, head over to search console, go to sitemaps and click on index coverage.  How can you fix this? Consider merging those pages or put a canonical tag. 2. Orphan pages Orphan p...

Uncovering Search Secrets From Google Patents — 1

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During my free time, I love to go through Google Search Patents partly because of the fact that they’re very interesting to read. Most of the time, I happen to gather some valuable insights regarding how search works and how websites get ranked. So, I decided to share some of those insights with you. Let’s make it very clear that it’s not necessary that Google is going to incorporate all of its search patents into ranking algorithms but going through them will give us a broader picture of how ranking algorithms work and to what extent they can go to provide search users with top quality results. And SEO executives! you know why this is important for you. The last Google Search Patent I went through was “Reasonable Surfer Patent”. I found that very interesting so let’s talk about it in this post. Ranking Documents Based on User Behaviour and/or Feature Data Here’s what its abstract reads A system generates a model based on feature data relating to d...